Continuous Experimentation Service

Experiment. Learn. Grow. Repeat.

Unlock scalable, data-driven growth with our Continuous Experimentation Service. Designed for businesses ready to go beyond a single test, this service delivers 2-5 experiments every month to keep your marketing continuously optimized, refined, and accelerating towards long-term success.

We seamlessly integrate with your existing teams, agencies, and consultants, running high-velocity, data-backed tests that eliminate inefficiencies and unlock growth. The more we experiment, the faster you grow.

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What Is Continuous Experimentation?

Ongoing Experimentation for Scalable Growth

Our Continuous Experimentation Service ensures your marketing strategy is never static. With 2-5 experiments running every month, we test and iterate across multiple areas like A/B testing, new channels, creative optimization, and advanced media mix modeling.

2-5 Experiments Delivered Monthly

Based on your business needs and size, we run multiple experiments each month. This ensures you're always learning, adapting, and optimizing.
Seamless Team Integration

We work alongside your in-house teams, agencies, or consultants, taking full ownership of experiments when needed and providing actionable insights.
Media Mix Modeling (MMM) & Multi-Touch Attribution (MTA)

Advanced techniques help us optimize your media mix and attribution across all channels.
Consistent, Measurable Growth

By testing and iterating regularly, we help you achieve sustained, scalable growth over time.
Minimal Viable Tests (MVT)

We run quick, actionable tests that drive immediate results, refining your marketing strategy every step of the way.

How Continuous Experimentation Drives Growth

1

Customized Experimentation Plan

We start by assessing your current marketing performance, identifying gaps, and creating a custom roadmap of prioritized experiments designed to deliver the highest impact.
2

Execution of Experiments

Each month, we execute a series of experiments—testing new ideas, optimizing existing campaigns, and uncovering hidden growth opportunities. We work in the background or alongside your teams, ensuring seamless integration.
3

Analysis & Optimization

Every experiment is backed by detailed data analysis. We review the results, provide actionable insights, and iterate on strategies that drive measurable growth. Successful experiments are scaled for maximum impact.
4

Ongoing Adjustments

At the end of every month, we meet with you to review progress, refine the roadmap, and set up the next series of high-priority experiments. Continuous optimization is how we keep your marketing evolving.
5

Sustaining Growth

Our work doesn’t stop at optimization. We build scalable systems that allow your marketing to grow alongside your business.

What Kind of Experiments Do We Run?

A/B and Multivariate Testing

Each experiment is designed to deliver measurable business impact, and the more experiments you run, the faster you grow.
Advanced Attribution & Geo-Holdout Testing

By leveraging advanced geo-holdout and incrementality tests, we identify the true impact of your campaigns and ensure every marketing dollar is working effectively.
New Channels & Emerging Technologies

We continuously evaluate and test new marketing channels, AI-driven tools, and advanced martech solutions—keeping your brand ahead of the curve.
Predictive Analytics & Media Mix Modeling

Using predictive analytics, we forecast the lifetime value (LTV) of customer cohorts, optimizing your media spend across the most impactful channels.

Why Choose Continuous Experimentation?

Relentless Testing, Every Month

With 2-5 experiments delivered each month, you’re always learning, adapting, and improving. Continuous testing keeps your marketing strategy fresh, ensuring sustained growth over time.
Predictable Retainer, Measurable Results

Our retainer model ensures a steady flow of experiments every month. You get measurable impact and clear results, with regular updates on progress and performance.
Seamless Integration, Minimal Disruption

We integrate directly into your operations, working alongside your teams or managing the testing independently. Our approach minimizes disruption while maximizing results.
Data-Driven Insights for Smarter Decisions

We don’t just test for the sake of testing. Every experiment is driven by data, with AI-powered insights that help uncover hidden growth opportunities and optimize your strategy for success.

How Continuous Experimentation Fits Into the Growth Operator Service

The Continuous Experimentation Service is a key module of our comprehensive Growth Operator offering, designed for businesses that require consistent, high-frequency testing to fuel ongoing growth.

While the Growth Operator Service provides end-to-end support—including team orchestration, advanced analytics, and strategic oversight—Continuous Experimentation focuses specifically on delivering regular, scalable tests that drive measurable results month after month.

For businesses seeking a simpler, lighter version of continuous testing, our Pay-Per-Impact Experimentation service offers a more flexible option. With this service, you receive one high-impact experiment per month, and you only pay when the experiment delivers measurable improvements. It's ideal for those who want to start experimenting with minimal commitment.

Ready to choose your path to growth?

We Helped Many Companies to Shine

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The Power of Client Success: What We’ve Done So Far

Here are just a few examples of the results we’ve achieved for our clients:

-46% Lower CAC

Reduced customer acquisition costs by 46% in just three months for a leading brand in the pet tech space. After one year, we helped them achieve a 40% year-over-year increase in sales.
+80% Faster Data Access

Streamlined data democratization, enabling the entire executive team to access critical live business data through Google Sheets. We built a direct connection to the company's data warehouse, providing real-time visibility into historical and current performance metrics via a master Google Sheet.
+35% Revenue Growth

Achieved a 35% increase in revenue within six months for a Home & Garden E-Commerce by restructuring their paid search strategy. This included an experiment-driven approach to feed optimization that delivered significant performance gains.

Enhanced Support Services

In case we identify a gap in your marketing team we offer a range of additional services to make sure every part of your marketing strategy is optimized for success:

Demand Generation
- Paid Media
- Search Enginets Optimization
- Generative Engine Optimization
- Social Media Marketing
- Influencer Collaborations
- Programmatic Advertising
- Creative Strategy
Performance Optimization
- Conversion Rate Optimization (CRO)
- A/B Testing and Multivariate Testing
- User Experience (UX) Optimization
- Landing Page Optimization
- Content Marketing Optimization
Analytics and Insights
- Web Analytics
- Customer Segmentation
- Market Research & Competetive Intelligence
- Predictive Analytics & Forecasting

MarTech Partners

We proudly collaborate with industry-leading MarTech providers to deliver cutting-edge solutions that drive growth, innovation, and measurable success.