Measurement, Dashboards, and Attribution Service

Experiment. Measure. Optimize. Grow.

Unlock the true potential of your marketing and experimentation efforts with our Measurement, Dashboards, and Attribution service. This service is designed to give you full control over your data, ensuring that every experiment, campaign, and strategy is properly tracked, analyzed, and visualized to drive continuous growth.

We work closely with your existing teams and tools, leveraging advanced analytics, incrementality tests, Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and cutting-edge AI-driven solutions to democratize data access, refine tracking systems, and optimize performance. Whether you need seamless Web/App Analytics, efficient Tag Governance, or advanced data visualization, our service supports every step of your growth journey.

Book a Meeting and see See How It Fits

What Is Measurement, Dashboards, and Attribution?

Advanced Measurement for Accurate Insights

Supporting Growth Through Data-Driven Insights

Our service is built to support continuous experimentation and growth by ensuring that every test, every data point, and every insight is accurately captured and visualized. From refining your tracking systems to democratizing data access across your teams, we provide the tools needed for smarter decision-making.

Web/App Analytics & Tag Governance

We set up and optimize your analytics infrastructure, ensuring your tags and tracking systems are efficient and accurate, providing a solid foundation for all your experiments and campaigns.
Experimentation Data Integration

We incorporate results from A/B tests, incrementality tests, MTA, and MMM directly into your dashboards, making it easy to visualize the impact of each experiment and optimize your strategies in real-time.
Custom Dashboards for Full Visibility

Get real-time access to your most important data points. Our dashboards are customized to track KPIs related to growth, campaign effectiveness, and experimental results, giving you complete visibility at all times.
Democratizing Data Access

We ensure that your entire organization—from marketing to product teams—can easily access and understand data. Our dashboards and data platforms make it easy for all stakeholders to utilize the insights they need.
AI-Driven Solutions

We test and implement AI-powered tools to enhance your data analysis capabilities, automate tracking, and uncover new opportunities for growth. Our focus is on testing the most efficient solutions and continuously optimizing based on performance.

How Measurement, Dashboards, and Attribution Drive Growth

1

Analytics & Tag Setup

We begin by setting up and refining your Web/App analytics and tracking systems, ensuring that all relevant data is being captured accurately. This serves as the foundation for all future experimentation and growth efforts.
2

Data Collection & Experimentation Integration

We track every experiment and campaign using advanced attribution models, ensuring that results from A/B tests, geo-holdout tests, and incrementality testing are seamlessly integrated into your dashboards.
3

Real-Time Visualization

Our custom dashboards provide real-time insights into your experimentation and marketing performance. From visualizing the results of individual tests to monitoring overall business growth, our dashboards make data easy to access and understand.
4

Ongoing Optimization & AI-Driven Insights

Using AI-powered tools and predictive analytics, we continuously optimize your data collection, tracking, and reporting systems. This allows for smarter decisions based on real-time data and trends, ensuring your experimentation strategy is always improving.
5

Scaling Insights & Sustaining Growth

As we refine your data systems and experiments, we help scale your insights across teams, ensuring sustainable growth through continuous optimization of your media spend and strategy.

How We Incorporate Experimental Data

Incrementality Testing

We measure the true incremental value of your campaigns, making sure every marketing dollar is delivering impact. Results are visualized in your dashboard for quick analysis and action.
Multi-Touch Attribution (MTA)

Our MTA models provide a clear picture of how each touchpoint contributes to your conversions. We integrate these results into your dashboards to guide future experimentation and spending decisions.
Media Mix Modeling (MMM)

Our MMM approach helps you forecast the impact of different media channels on your overall growth. Results from MMM are used to fine-tune your campaigns and allocate your budget more effectively.
Predictive Analytics & Media Mix Modeling

Our experiments forecast the lifetime value (LTV) of customer segments, optimizing your ad spend across the most effective channels.

Why Choose Measurement, Dashboards, and Attribution?

AI-Driven Solutions for Continuous Optimization

We test and implement AI-powered tools to automate data collection, improve accuracy, and uncover new growth opportunities. This ensures that your data-driven decisions are always backed by the latest technology.
Seamless Integration for Full Data Control

Seamless Integration for Full Data Control We work directly with your teams and existing tools, ensuring that data flows smoothly between platforms. Our Tag Governance and tracking systems keep everything aligned and efficient.
Experimentation-Focused Analytics

We focus on integrating the results of all your tests—A/B, geo-holdout, MTA, and more—into one unified system, so you can make informed decisions faster and more confidently.

How Measurement, Dashboards, and Attribution Fits Into Our Services

The Measurement, Dashboards, and Attribution service is essential for businesses focused on growth through experimentation. It is a critical part of both our Continuous Experimentation and Growth Operator services, ensuring that all experiments are properly tracked, visualized, and optimized for maximum impact.

For businesses seeking end-to-end growth support, including team orchestration and advanced analytics, our Growth Operator Service provides comprehensive oversight and strategic guidance. If you're looking for a more flexible entry point to experimentation, our Pay-Per-Impact Experimentation service allows you to start testing without long-term commitment.

We Helped Many Companies to Shine

See also Our Reviews

The Power of Client Success: What We’ve Done So Far

Here are just a few examples of the results we’ve achieved for our clients:

-46% Lower CAC

Reduced customer acquisition costs by 46% in just three months for a leading brand in the pet tech space. After one year, we helped them achieve a 40% year-over-year increase in sales.
+80% Faster Data Access

Streamlined data democratization, enabling the entire executive team to access critical live business data through Google Sheets. We built a direct connection to the company's data warehouse, providing real-time visibility into historical and current performance metrics via a master Google Sheet.
+35% Revenue Growth

Achieved a 35% increase in revenue within six months for a Home & Garden E-Commerce by restructuring their paid search strategy. This included an experiment-driven approach to feed optimization that delivered significant performance gains.

Enhanced Support Services

In case we identify a gap in your marketing team we offer a range of additional services to make sure every part of your marketing strategy is optimized for success:

Demand Generation
- Paid Media
- Search Enginets Optimization
- Generative Engine Optimization
- Social Media Marketing
- Influencer Collaborations
- Programmatic Advertising
- Creative Strategy
Performance Optimization
- Conversion Rate Optimization (CRO)
- A/B Testing and Multivariate Testing
- User Experience (UX) Optimization
- Landing Page Optimization
- Content Marketing Optimization
Analytics and Insights
- Web Analytics
- Customer Segmentation
- Market Research & Competetive Intelligence
- Predictive Analytics & Forecasting

MarTech Partners

We proudly collaborate with industry-leading MarTech providers to deliver cutting-edge solutions that drive growth, innovation, and measurable success.