Pay-Per-Impact Experimentation Service (BETA)

 

Experiment. Measure. Pay Only for Results.

Unlock growth with zero risk using our Pay-Per-Impact Experimentation service. Designed for businesses that want to see results before they invest, this service delivers one high-impact experiment each month, and you only pay when it delivers measurable improvements.

With Pay-Per-Impact, you can focus on what really works. We take on the responsibility of proving the impact of every experiment, ensuring that your marketing budget is spent wisely and effectively. It’s the perfect entry point for brands that want to experiment without long-term commitment.

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What Is Pay-Per-Impact Experimentation?

How Pay-Per-Impact Experimentation Works

  • 1

    Custom Experiment Setup

    We assess your current marketing setup and identify one high-impact experiment that’s designed to deliver clear, measurable results.

  • 2

    Experiment Execution

    Each month, we implement the experiment, either independently or in collaboration with your team, ensuring seamless integration into your marketing efforts.

  • 3

    Results & Analysis

    Once the experiment is complete, we analyze the data and report on the results. If the experiment meets agreed-upon success criteria, you pay for the impact it delivers.

  • 4

    Ongoing Experimentation

    After reviewing the results, we discuss next steps—whether that’s scaling the experiment, moving to a new one, or evaluating further opportunities.

  • 5

    Sustaining Growth

    Our work doesn’t stop at optimization. We build scalable systems that allow your marketing to grow alongside your business. 

Types of Experiments We Run

  • A/B and Multivariate Testing

    We test variations of your ads, landing pages, and creatives to find the most effective approach.

  • Advanced Attribution & Geo-Holdout Testing

    Advanced tests that reveal the true impact of your campaigns by isolating specific geographic regions or user groups.

  • New Channels & Emerging Technologies

    We experiment with emerging platforms, AI-powered tools, and innovative solutions to keep you ahead of the curve.

  • Predictive Analytics & Media Mix Modeling

    Our experiments forecast the lifetime value (LTV) of customer segments, optimizing your ad spend across the most effective channels.

Why Choose Pay-Per-Impact Experimentation?

  • Risk-Free Experimentation

    You only pay for experiments that deliver results. This model eliminates the financial risk while ensuring your marketing efforts are driven by data and proven insights.

  • One Experiment, Big Impact

    We focus on delivering one high-impact experiment each month, allowing you to measure success clearly and avoid spreading your budget too thin.

  • Minimal Commitment, Maximum Results

    This service is ideal for businesses that want to test new ideas without committing to long-term strategies or retainer models. If you need more experiments, you can easily scale to our Continuous Experimentation Service.

  • Proven ROI with Data-Driven Decisions

    Every experiment is designed to provide measurable, actionable insights that you can use to inform your broader marketing strategy.

How Pay-Per-Impact Fits Into Our Services

The Pay-Per-Impact Experimentation service is the perfect starting point for businesses looking to test the waters with data-driven experimentation. It offers a lighter, more flexible alternative to our Continuous Experimentation Service, which delivers multiple experiments every month for brands seeking consistent, high-frequency testing.

If you're looking for ongoing experimentation with 2-5 experiments each month and a predictable retainer model, consider our Continuous Experimentation Service. For businesses that want a more comprehensive growth solution that includes team orchestration, advanced analytics, and strategic oversight, our Growth Operator Service is designed to provide end-to-end support.

We Helped Many Companies to Shine

The Power of Client Success: What We’ve Done So Far

Here are just a few examples of the results we’ve achieved for our clients:

  • -46% Lower CAC

    Reduced customer acquisition costs by 46% in just three months for a leading brand in the pet tech space. After one year, we helped them achieve a 40% year-over-year increase in sales. 

  • +80% Faster Data Access

    Streamlined data democratization, enabling the entire executive team to access critical live business data through Google Sheets. We built a direct connection to the company's data warehouse, providing real-time visibility into historical and current performance metrics via a master Google Sheet. 

  • +35% Revenue Growth

    Achieved a 35% increase in revenue within six months for a Home & Garden E-Commerce by restructuring their paid search strategy. This included an experiment-driven approach to feed optimization that delivered significant performance gains. 

Enhanced Support Services

In case we identify a gap in your marketing team we offer a range of additional services to make sure every part of your marketing strategy is optimized for success:

  • Demand Generation

    • Paid Media
    • Search Enginets Optimization
    • Generative Engine Optimization
    • Social Media Marketing
    • Influencer Collaborations
    • Programmatic Advertising
    • Creative Strategy
  • Performance Optimization

    • Conversion Rate Optimization (CRO)
    • A/B Testing and Multivariate Testing
    • User Experience (UX) Optimization
    • Landing Page Optimization
    • Content Marketing Optimization
  • Analytics and Insights

    • Web Analytics
    • Customer Segmentation
    • Market Research & Competetive Intelligence
    • Predictive Analytics & Forecasting

MarTech Partners

We proudly collaborate with industry-leading MarTech providers to deliver cutting-edge solutions that drive growth, innovation, and measurable success. 

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